Dear All,
The need of the hour in the area of Disability Rehabilitation (DR) is the sustainability with better quality of life. In view of recent UNCRPD, the DR took paradigm shift from charity to right based. This situation puts pressure on all the stakeholders of the disability sector to raise to the occasion for making the right based models at all levels. This needs mobilize of required resources from all the sources.
This invites focus on Social Marketing which helps us to change the behaviour or attitude of the people for maintaining better health or to prevent. On need based, all the commercial techniques / strategies can be applied to do social marketing. In the disability rehabilitation, the social marketing covers: the Services, Products and Aids & Appliances. The Social Marketing helps to improve the sustainability of the organization and thus the persons with disabilities with better quality of life.
Looking forward for better networking in reaching the needy persons with disabilities with right based strategies suiting to their challenges, skills, needs and living circumstances....
with thanks
The need of the hour in the area of Disability Rehabilitation (DR) is the sustainability with better quality of life. In view of recent UNCRPD, the DR took paradigm shift from charity to right based. This situation puts pressure on all the stakeholders of the disability sector to raise to the occasion for making the right based models at all levels. This needs mobilize of required resources from all the sources.
This invites focus on Social Marketing which helps us to change the behaviour or attitude of the people for maintaining better health or to prevent. On need based, all the commercial techniques / strategies can be applied to do social marketing. In the disability rehabilitation, the social marketing covers: the Services, Products and Aids & Appliances. The Social Marketing helps to improve the sustainability of the organization and thus the persons with disabilities with better quality of life.
Looking forward for better networking in reaching the needy persons with disabilities with right based strategies suiting to their challenges, skills, needs and living circumstances....
with thanks
thanks for such an useful information on social marketing. can i get some more input on this particular topic.
ReplyDeleteDear Kim
ReplyDeleteThanks for your interest and concern. Please see my blog & //nlngrc.wordpress.com// for updates in this key subject.
Looking forward