Benefits and need of Corporate Social Responsibility

CSR is the process linking the people and the business. Business is for the people by the people. As business can't be done without people, CSR is necessary and provides benefits to all the stakeholders.

Benefits to Industry:
@ Better awareness about the industry and the business
@ Acceptance
@ Better marketing and business
@ Better support from the Government and other stakeholders
@ Tax,subsidies and other benefits
@ Free advertisement
@ Better motivation of the employees and thus higher production with quality
@ Sustainability in the market and long term benefits
@ Be part of the social change or development
@ Awards and recognition.

In view of these benefits, industry or corporate or business sector should treat the CSR as the return to the community or people in view of its business and profits. This should work as a win - win strategy as the relationships alone works for better business and thus development of the people / community / nation.

I am associated with the CSR both at Research / HR Development and implementation at the grass root levels covering the rural villages of India. The strategy / policy of CSR got transformed from the support view to partnership on need based approaches.

As long as the concept, strategy and approaches of CSR are need based, i don't expect any disadvantages with it. In fact it plays significant role in filling the Resource GAP which exits between the GO - NGO - PEOPLE.

Looking forward for strengthening of need based CSR for the real development of the people/community/nation/world.