SWOT OF GEOPHYSICS

Dear All

Geophysics is the most powerful tool for mapping the natural resources and its exploitation with effective management for the development of people as well as the environment.

The abstract on the SWOT of Geophysics is posted below for comments and suggestions as:
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SWOT ANALYSIS OF GEOPHYSICS – A ROAD MAP IN SEARCH OF NATURAL RESOURECES

N. Lakshmi Narayana, Director
M.Sc., Tech, PGDEEM, PGDRD,PGCMRR, PGDNGOM, PGDCBR P & M, PGDEE
e-mail: nlngeohouse@rediffmail.com

Key Words: SWOT, Geophysics, Road Map, Natural Resources, Resettlement, Rehabilitation, Project Affected People (PAPs), Rural Development, Globalization, Privatization, Liberalization, Environment,

ABSTRACT

Geophysics is the most powerful tool both at the stage of exploration and exploitation while dealing with the natural resources with out creating any negative impact on the surrounding environment of its operation. The technological development took place both at Data Acquisition and Data Processing is quite appreciable which suits to the needs of the industry covering exploration, mining sectors and to the community. The role of Geophysics and its utility / potentiality to prepare a road map in search of Natural Resources depends on its Strength, Weakness, Opportunity and Threats (SWOT). The SWOT analysis of Geophysics looks as:

 Strengths: Geophysics is based on solid foundation with sound technology both at acquisition and processing stage to address the target in a better way in the given environment of technology.
 Weaknesses: In spite of its technological advancement, Geophysics was not streamlined to get its due credit thus lost its identity & credit.
 Opportunities: In view of its potentially to reach very near to the targeted source, Geophysics has got good opportunities both technology wise as well as market wise.
 Threats: Geophysics has got threats since beginning and at present loosing its track and standing at the cross road.

Understanding of four key analytical words of Geophysics certainly helps us to put it on the right track at right place with due respect by converting “Threats into Opportunities” and “Weaknesses into Strengths” thus preparing a Road Map / Action Plan to reach the target to the extent possible in the given environment. In view of the modernization through Liberalization, Privatization and Globalization (LPG) management of natural resources is becoming top priority. Thus it adds the third dimension of “Management” to “Exploration” and “Exploitation” while searching for the natural resources. Geophysics has shown its utility in search of all natural resources both at exploration and exploitation stages. In addition, Geophysics is widely used in some of the most sought problems / situations covering the broad spectrum of Rural Development, Resettlement & Rehabilitation of the Project Affected People (PAPs) and to address environmental issues. Thus broadly Geophysics has played a key role in reaching the common man and to address his / her needs through non-destructive method. In spite of its efficacy and cost effectiveness, Geophysics in spite of its full utilization could not be streamlined as a professional course like other streams and in the process lost its importance & identity in general and particularly in Indian scenario. This paper deals with the SWOT analysis of Geophysics with specific case studies to rethink about its need and role in view of the present industrial and common man needs thus preparing a “road map” for the proper utility of Geophysics in search of Natural Resources in addition to the services related with Rural Development and Resettlement & Rehabilitation of the PAPs.
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Looking forward

with thanks