USE OF E - TECHNOLOGIES IN SOCIAL MARKETING – DISABILITY REHABILITATION AT NIMH, HYDERABAD.AP.

Dear All

Goodafternoon.

Recently i had an opportunity to present a paper at the national Conference on Social Marketing & Disability Rehabilitation organized by NIMH during 3rd & 4th March 2011 at Hyderabad. Andhra Pradesh. The abstract of the paer is pasted below as:
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USE OF E - TECHNOLOGIES
IN SOCIAL MARKETING – DISABILITY REHABILITATION

N Lakshmi Narayana
Director
Geo Rehab Centre. Hyderabad. e-mail: grcnln@gmail.com

ABSTRACT

Keywords: E – Technology, Social Marketing, Empowerment, Sustainability, Quality of Life, Water, Poverty, Independent Living, Mainstreaming, Livelihood Activities, Networking.

Electronic (“E”) Technology play significant role in connecting people with development matching to their needs and demands. The person with disabilities needs connectivity for getting services and support system to over come their barriers with increased access. In addition, creating livelihood is becoming more complex as the market is highly competitive in respect of innovation and promotion. The Social Marketing will address the needs of the disability rehabilitation. While applying the main 4P’s: Product, Price, Place & Promotion, additional 4P’s: Public, Partnership, Policy & Purse String, modified beneficiary focused SIVA: Solution, Information, Value & Access and business to person with disabilities (B2P) of social marketing through community approaches, e-technologies connects people with relationship and thus supports for the needs and demands of the persons with disabilities. E-technologies works on project life cycle basis and thus works for significant impact in the disability rehabilitation starting from the stage of identification to empowerment covering medical, social and developmental areas with better sustainability and quality.

The e-technologies works with the organizations for disability rehabilitation including: e-mailing & chatting, e-networks, e-forums, e-news letter & updates, e-conferencing, websites & blogs, mobile phones, e-media, e-resource mobilization, e-education, e-governance and other developmental activities of the target groups supports social marketing for the needs and demands of the organization as well as the target groups. The impact and advantages of e-technologies were significant and paper presents several case studies with its practical utility along with its significant impact. The methodologies / tools used are simple, adoptable, sustainable and cost effective and can be replicated with civil societies and associated associations working in the area of disability rehabilitation.
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Looking forward for better interaction for the benefit of the society.

with thanks