USE OF MASS MEDIA IN THE AREA OF DISABILITY REHABILITATION

Dear All

In continuation to the postings, presentations and publications made on the use of E-technologies in the area of Disability Rehabilitation (DR). In spit of the good work done in the area, still the message has not reached the targeted groups. This one of the key barriers in addressing the challenges of the DR.

It is the fact that the use e-technologies through mass media will help us in reaching the unreached with better change. 

The mass media including: Print, Recordings, Cinema, Radio, Television, Internet, & Mobile Phones.

The Disability Sector needs Mass Media to reach the targeted groups in two ways as:

£   One for the PREVENTION of Disabilities and

£ Second to reach PWDs for Rehabilitation with matching

   services / supports.        

In this direction, one of the National Programme is BADHTE KADAM organized by the National Trust (under the Ministry of Social Justice & Empowerment, Government of India), New Delhi. This BK programme is going on since 2009 with variety of programmes covering major parts of India.

In the state of Andhra Pradesh, the SNAC has conducted the BK 2010 & BK 2011 covering major parts of the State. I had a close association with these programmes and created significant impact among the stakeholders covering both Prevention and Rehabilitation. 

More will be posted on this blog so that effective initiatives can be made in reaching the targeted groups with matching strategies and interventions.  

Looking forward for better sharing and initiatives...

All the Best.