CORPORATE
SOCIAL RESPONSIBILITY – OPPORTUNITIES FOR NGOs
Lakshmi Narayana
N
Mentor
Geo
Rehabilitation Centre, Hyderabad
e-mail:
grcnln@gmail.com
ABSTRACT
It is the fact that
Nation has got resources to cater the needs of its people but not their greed. The
service delivery system dominated by top down approaches do face several
limitations in reaching the targeted groups both quantitively and qualitatively.
The shift from people oriented development to business oriented development has
added its share in alarming the challenges and vulnerabilities. In spite of
best efforts over decades, still larger population is struggling to access
their basic needs like food, cloth and shelter and water has been added to that.
The limitations of Government in reaching the people can be minimized by
working with Private on partnership. Still a third player role is needed which
can be filled with Civil Societies. The provisions of Corporate Social Responsibility
came up with large quantity of resources to support the cause of People and
Nation. The partnership of Government, Private and Civil Societies do open up several
opportunities which aims to achieve inclusive and integrated sustainable development
which finally protect the health and wealth of the People and Nation. The initiatives
taken up have shown the practical aspect of utilizing the provisions of CSR.
The measures of GPNP are expected to serve the People and Nation with better sustainability
and quality of life. The models and initiatives are simple, flexible, scalable,
replicable and sustainable for better outputs with impact.
Key Words: Community, Resources, Development,
Inclusion, Challenges, Opportunities, Networking, Partnership, Sustainability.
Statement of the Problem
The
limitations in the processes of mobilization and utilization of resources do limit
the development with challenges and vulnerabilities which finally affect the
health and wealth of the People and Nation.
Conclusions
The study made on CSR and
its utilities as an opportunity has gained priority and the conclusions emerged
include:
- It
is the fact that Nation has got resources to cater the needs of its people
but not their greed.
- The
service delivery systems are mostly dominated with top down approaches and
do face several limitations in reaching the people both quantitatively and
qualitatively.
- The
service delivery system cost is very much high compared to the benefit
extended to the targeted groups.
- In
addition, though it has got structure up to Panchayat level still lacks to
cater the needs of the people.
- The shift from people oriented
development to business oriented development has added its share in
alarming the challenges and vulnerabilities.
- The
gap or shortage in the resources at Government can be filled or supported
by the Private working on the mode of Public (Government) Private Partnership
(PPP).
- Both
together (PPP) do have the structural limitations in reaching the people at
their community.
- As
a third player, CSOs or NGOs will minimize the limitation of Government
and Private.
- CSOs
or NGOs staying very near to the people and communities can play a key
role in understanding the realities and vulnerabilities of the People and
Community.
- In
spite of the readiness, CSOs or NGOs do face a major challenge with the mobilization
of resources.
- The
poverty alleviation initiatives aiming to support for the human critical
needs like Roti, Kapada and Makhan of the people is still at far away
distance to make it realistic.
- The
initiatives extended to the people have worked as charity or welfare mode
and could not attain sustainability.
- The
need of the hour is to work for the eco-friendly environment with inclusive
and integrated sustainable development with improved wellness or quality
of life.
- The
PPP has been widened with the addition of NGOs as GPNP – Government, Private
and NGO Partnership.
- GPNP
do have several advantages and will minimize the limitation of PPP with
better connectivity, understanding and harmony with belongingness.
- At
this stage, the CSR of Companies (Private and Corporate) has gained
priority as its policy and guidelines do have several advantages with
GPNP.
- CSR
of any Company do work in four areas covering: Employees, Customers, Environment
and Civil Societies for the development of people and communities.
- Larger
common area among the Public Sector, Private Sector and Civil Societies do
have several advantages in working for inclusive & integrated sustainable
development, eco-friendly environment and improved quality of life and particularly
community economic development.
- GPNP
opens up several opportunities to work for the development of the people
and communities with better sustainability and quality.
- GPNP
works in several areas of people, communities and National interest and finally
aims to work with DIME, BUA, APRT, 3As, Eco-friendly Environment, IISD and
QOL. All
such measures will improve and protect the health and wealth of the People
and Nation.
- Initiatives
of the author in identifying & managing the natural resources,
trainings, skill development, documentation presentations, publications,
mentorship, networking and connectivity with Government, Private,
Corporate, Financial Institutes, Educational Institutes, Funding Agencies
(both National & International), Foundations, CSOs / NGOs,
Communities, and other Stakeholders from time to time have fully utilized the
provisions of CSR to the maximum extent possible.
- The
strategies, models and initiatives taken up are simple, flexible,
scalable, replicable and sustainable matching to the dynamics of the given
environment.
Recommendations
To explore and utilize the
provision of CSR for the benefit of the people and Nation, following
recommendation were made as:
1.
More
and more Awareness cum Advocacy programmes should be conducted emphasising the
provisions and benefit of CSR to all the levels.
2.
Need
based Trainings, Workshops and Seminars should be conducted for all the partners
as well to the stakeholders.
3.
Involve
Academic Institutions from School to Universities to disseminate to the larger
groups.
4.
Support
students to take up the Project or Research Studies to explore the provisions and
utilities of the funds available under CSR of various Companies.
5.
Create
scope for the youth (employed and otters) to work as force of volunteers supporting
Government, Private / Corporate and Civil Societies both individually and collectively
(GPNP).
6.
Encourage
CSOs / NGOs to work on Partnership basis at all the levels of development.
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