Wednesday, November 18, 2020

PAPER PUBLISHED ON "ROLE OF SOCIAL MEDIA IN NGO DEVELOPMENT"

 Dear All

In continuation, during this month, published the above cited paper in  International Multidisciplinary E Journal and brief details includes:  

ABSTRACT

Government has got sufficient resources to cater the needs of its people but not their greed.  The processes of Liberalization, Privatization and Globalization though brought development on one side but on the other side the benefits are confined to limited people and areas and thus widened the gap between urban & rural and rich & poor. Continuation of such dominated approaches affect the people with depression, bias, rivalry, crime, vulnerabilities, marginalization, migration, hazards, disasters and their unhealthy consequences. The realities on the ground reflects that Government do have some limitations covering resources, working mechanism, service delivery systems, monitoring, evaluation, impact, tracking and reporting in serving its own people and communities. In the process of searching for better ways, Government has invited Private to work on partnership basis known as Public Private Partnership (PPP). Though it has brought some advantages mostly in major projects and infrastructural developmental facilities. Still Government is facing several challenges in major areas covering: Water, Health Care, Sanitation, Food, Agriculture, Education, Employment, Waste Management, etc., which have contributed for Global Warming & Climate Change and are alarming to the Stakeholders to look for better alternatives including third player who can stay and work with people & community. Use of Social Media and development of NGOs will support the Government in reaching its vision of New India tuning to Sustainable Development Goal (SDGs). The opportunities and initiatives taken up are innovative and creative in improving the development with better participation, accountability, responsibility, transparency, visibility, marketing, value addition, branding, and sustainability. The strategies, models and initiatives are simple, flexible, scalable, replicable and sustainable.              

Key Words: Development, Growth, Resources, Service Delivery, Challenges, Social Media, NGOs, Digital Environment, Opportunities, Sustainability, Inclusion, Wellness.     

Statement of the Problem

The traditional Media do have limitations in reaching the people and their poor participation and access for resources affects their health and wealth along with the Communities and Nation at large.   

NGO Development

NGOs both National and International can work in several areas like: water, food, shelter, health, education, disability, WASH, employment & livelihoods, environment, displacement, rehabilitation & resettlement, hazards & disasters, human rights, social, advocacy and for bringing change in social, economic, environmental and political sectors. The development of NGOs covers Legal, Administrative, Financial, Resources & Technical (LAFRT).

Initiatives

The Author is having wide experience (3 decades+) in Government, Private and NGOs covering major parts of the Nation and able to reach several groups having variety of needs, dynamics and vulnerabilities. Some of the key initiatives (in general and use of social media) taken up includes:

ü  Registration with Government, Private, Corporate, Funding Agencies and other E Platforms.  

ü  Awareness cum Advocacy Programmes for identifying the targeted Communities and Groups both in Urban and Rural Environments.

ü  Survey and Mapping for the availability of local resources, facilities & and its utility.  

ü  Screening, Counseling, Guidance & Orientation to various targeted groups both at Community and Institution.

ü  Assessment of Needs of People & Communities and its categorization based on its social, economic and environmental status or situation.

ü  Teaching and Training for the development of Human Resources at all the levels giving priority for rural areas.

ü  Conceptualization and Development of bottom up approaches matching to the ground realities.

ü  Change making to shift from Charity or welfare to Development to Empowerment with right based approaches.

ü  Mentoring selected NGOs working on various needs & challenges of the People and Communities.   

ü  Preparation and Development of NGOs to work with Government & Private (Corporate) to on Partnership basis.   

ü  Conceptualization and Development of Service Delivery Systems matching to the needs & dynamics of the People and Communities.

ü  Development of E Forums with sharing and dissemination on regular basis with connectivity with other forums of Government, Private, Networking Forums and Funding Agencies.  

ü  Trainings, Workshops and Seminars for presentation on targeted groups, needs & vulnerabilities, work done, outputs, outcomes, impact and change in life or living environment.

ü  Development of Digital Environments for better networking, connectivity, sharing, dissemination and reporting.

ü  E - Marketing or Digital Marketing on products, services, purpose of service and need of supports with value addition and brand building.

ü  Publication of case studies or success stories as Papers in Journals (both National and International) and Books.     

ü  Mobilization of Resources to selected NGOs matching to their requirements in respect of Activities / Projects, Building & other Infrastructure, Machinery & Equipment and others on regular basis.

ü  Development of Income Generation Programmes (IGPs) and Microentrepreneurship (ME) with Groups and Communities.

ü  Systems for better Participation, Accountability, Responsibility & Transparency (PART) with belonginess and ownership.

ü  Scope for Tracking, Outcomes, Impact, Change in living Environment and Social Auditing and thus to be part of the development as owners rather than passive receivers.

ü  Products and Services for the Groups with better Availability, Accessibility and Affordability (3As) with more ecofriendly nature.

ü  Supporting the Nation Mission as New India in the area of Cleans India, Digital India, Skill India, Entrepreneurship India and Accessible India and thus making the People, Communities and NGOs to be part of the Nation’s Building.   

The initiatives taken up are innovative & creative and contributed for the development of NGOs significantly covering all its domains of Legal, Administrative, Financial, Resources and Technical (LAFRT).  

Recommendations

Social Media has become the essential part of the People working at all levels and to develop NGOs which further support Government to achieve its vision. For its continuation, the recommendations made include:

ü  Conduct Awareness cum Advocacy Programmes on Social Media and NGO Development.

ü  Support Students and Educational Institutes to take up Project Works and Research Studies of Social Media and NGO Development.

ü  Encourage Youth and E-Volunteers to start NGO or support NGO with better belongingness and ownership.

ü  Collaborate NGOs with IT Sector for need based development with the use of Social Media for better Visibility and Sustainability.

ü  Organize Workshops and Seminars on Use of Social Media for NGO Development and to mobilize resources.  

Support NGOs to work with Government and Private on Partnership basis (GPNP) on life cycle basis (DIME).   

Looking froward

With thanks 

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